Jberry is the most trusted destination for finding the best luxury fashion selections. Our mission is to combine tailoring tradition and the search for new trends, hosting the collections of the most successful Italian and international designers. With a selection of over +1500 products per season including shoes and clothing, we ensure a unique shopping experience like in a boutique.

J Berry was born in 1986 in Alessandria; a small shop full of enthusiasm, ideas and creativity. Over the years it grows and changes its skin: the wooden furnishings give way to steel and glass, reaching the current configuration on three levels and 700 square meters of sales. Our goal is a fast, attentive and tailor-made service, always with a smile!

Whether you are looking for a pair of Red Wings Shoes boots, a casual shirt for a summer evening or a belt for a gift to a friend, our selection of the best brands includes all the coolest models and styles of season. From the refined and exclusive design of the Golden Goose sneakers to the carefully detailed trousers by PT Torino, from the classic Ralph Lauren polo shirts to the unmistakable Moncler jackets, in our selection of key pieces you will find everything you need to renew your wardrobe and always be in step with fashion.

Get inspired by our fashion research divided into categories such as: jackets, bags, easy to buy sneakers to make your every occasion special. Our customer service is always ready to give you advice or help during your navigation as if we were in a boutique, so that you can find the one that suits you best.

Come and visit us in our shop in Corso Roma 40, Alessandria or discover our selection and buy your favorite garment from the best brands on our official e-store!


Monday 15:30 – 19:30
Tuesday 09–12:30, 15:30–19:30
Wednesday 09–12:30, 15:30–19:30
Thursday 09–12:30, 15:30–19:30
Friday 09–12:30, 15:30–19:30
Saturday 09–12:30, 15:30–19:30
Closed on Sunday